When A Tag Line Continues To Be Iconic
‘Just do it.” No other brand has created a greater rise in visibility and brand awareness than Nike has since it started using this phrase in 1988.
With this new spot from Wieden + Kennedy, Amsterdam released in Turkey, it only shows that Nike has done it again by producing a new viral campaign, where professional athletes Birsel Vardali, Naz Aydemir and Didier Drogba create through their movement brand posters.
Very few advertising slogans stand the test of time as this article states. And while it is hard to imagine many companies being able to get this kind of magic, it is something to aspire to. If you can get to the haiku level of using three words to define your brand, you are doing something that works.
Oh, and lastly, we like the music a lot too.