Posts in Marketing
Apple Plays Chess, And They Play It Very Well

For those of you who have been working and missed all the announcements today, I’m sure you have all been caught up on all the the good reads online already. As you know, Apple emphasized on their OS update and unveiling the new iPad Air.

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Marketing, OthersDive180apple, chess, OS update, OS, iPad Air, iPad, mavericks, software, PC, windows, windows 8 pro, internet explorer, upgrades, office upgrades, microsoft, money, free, tim cook, spending, dollars, computer, mac, iwork, macs, iOS, FreeOS, business, siri, ads, salesComment
New Global Shopping Trends Create New Valued Commodity – INTERACTION

The worldwide recession has promoted a new, global shift in consumer spending according to Nielsen.

As the world’s economies begin to get back on their feet, the shopping habits of consumers has taken on an interesting, and somewhat key vital shift in behavior, one that when understood, could prove to alter how companies provide customer service in the future.

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Marketing, E-commerceDive180global, shopping, global shopping, shopping trends, trends, interaction, worldwide, recession, nielsen, economies, consumers, behavior, companies, consumer spending, spending, global shift, retailers, interact, brand, technology, e-commerce, lifestyle, global economy, economy, brand awareness, loyalty, strategyComment
L’Oreal Puts Digital Media in Play

Cosmetic Giant L’Oreal has put its digital media account in play, which is currently at Moxie.

The reason given for this very public enticement to other agencies is that L’Oreal is looking to see if they can get greater ROI on their rising digital spending.

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branding and messaging, Marketing, SEO, Social Media, E-commerce, BloggingDive180l'oreal, loreal, digital media, digital, cosmetic, moxie, ROI, digital spending, spending, envisage, envisage agency, companies, engagement, brand awareness, brand, brand loyalty, loyalty, adage, jack neff, beauty, beauty giant, publicis groupe, marc speichert, omnicom, engauge, zenith, million, billion, internet, kantar media, video, search, social media, social, marketing, content, content marketing, cmo, procter and gamble, tv, print, advertising age datacenter, advertising, advertisers, review, media, partnership, blogger, michelle phan, e-commerce, new york, brazil, mexico, canada, frederic roze, global marketer, marc menesguen, consumer, globalComment
Bed Bath & Beyond Has Beat Internet-Retailer Giant Amazon in Terms of Pricing

Interesting news from investment firm BB&T Capital Markets. According to their recent analysis, Bed Bath & Beyond has beat Internet giant Amazon in terms of pricing.

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MarketingDive180bed bath & beyond, bed, bath, beyond, internet, retailer, internet-retailer, amazon, pricing, bb&t, capital markets, investment, capital, markets, brick and mortar, online, purchase, price, customers, in-store, coupon, demographic, information, best buy, business, price matching, match, retail outletsComment
Alibaba invests in ShopRunner: Is this competition for Amazon Prime?

Former Yahoo CEO and now head of ShopRunner looks to be making his second deal with Chinese mega company Alibaba who with a reported 70 Million Dollar investment, for a minority stake in the company.

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Marketing, E-commerceDive180alibaba, shoprunner, competition, amazon, amazon prime, yahoo, yahoo ceo, chinese, million dollar, investment, free shipping, shipping, retailers, stores, businesses, market, market place Comment
Cheap-Chic: Target Embraces the Capsule Collection

Fashion designer Phillip Lim unveiled to the press the Capsule Collection he has designed for Target. By all accounts, there might be a major win here for both the designer and the retail giant.

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branding and messaging, MarketingDive180cheap, chic, target, capsule collection, collection, fashion designer, fashion, phillip lim, capsule, designer, retail giant, retail, brand awareness, sales, best-selling, retail sales, brand, engagement, customer, shopper, clothing, misty white sidell, new york observer, style editors, garment district studio, launch event, launch, lucky magazine, lucky, elana fishman, floral, dress, cocktail dresses, trench coats, sweater, comic print sweater, print sweaterComment