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You Can Be Interactive On Print Too

Being creative knows no boundaries. Whether it’s the web or on tv, it all boils down to coming up with that brilliant idea. But what about a brilliant idea if it lacks execution? Sure, anybody can come up with the most brilliant idea on Earth, but if it does not get executed well, there won’t be any interaction from your customers.

CreativeDive180October 15, 2013print, interactive, creative, web, tv, idea, brilliant idea, customers, interaction, potential customers, engagement, online, print media, pop-up window, window, pop-up, promotional ad, mcmillan, promo, old-school, old school, messageComment

Repacking Wild as Elegant

Some interesting reflections here on the new Jose Cuervo ad currently playing that features actor Kiefer Sutherland.

Video, branding and messagingDive180August 15, 2013elegant, wild, repacking, jose cuervo, kiefer sutherland, david fincher, mcCann, liquor company, idea, tequila, message, brand, branding and messaging, branding, messaging, sutherland, kiefer, cuervo, liquor brand, playful, engaging, watching, ad, video, video adComment

The Wearable Movie by Coca-Cola

If there’s one company that has been doing brilliant, clever and fun advertising as of late, that would be Coca-Cola. We had the pleasure to work for them on smaller projects before. They are the kind who open their minds to exploring something extra-ordinary. Out of the box, something worth doing – not just for the sake of being different.