Posts tagged advertising
L’Oreal Puts Digital Media in Play

Cosmetic Giant L’Oreal has put its digital media account in play, which is currently at Moxie.

The reason given for this very public enticement to other agencies is that L’Oreal is looking to see if they can get greater ROI on their rising digital spending.

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branding and messaging, Marketing, SEO, Social Media, E-commerce, BloggingDive180l'oreal, loreal, digital media, digital, cosmetic, moxie, ROI, digital spending, spending, envisage, envisage agency, companies, engagement, brand awareness, brand, brand loyalty, loyalty, adage, jack neff, beauty, beauty giant, publicis groupe, marc speichert, omnicom, engauge, zenith, million, billion, internet, kantar media, video, search, social media, social, marketing, content, content marketing, cmo, procter and gamble, tv, print, advertising age datacenter, advertising, advertisers, review, media, partnership, blogger, michelle phan, e-commerce, new york, brazil, mexico, canada, frederic roze, global marketer, marc menesguen, consumer, globalComment
When A Tag Line Continues To Be Iconic

‘Just do it.” No other brand has created a greater rise in visibility and brand awareness than Nike has since it started using this phrase in 1988.

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Video, branding and messagingDive180tag line, tagline, iconic, just do it, nike, brand, brand awareness, wieden + kennedy, amsterdam, turkey, viral, campaign, viral campaign, athletes, birsel vardali, naz aydemir, didier drogba, movement, brand posters, posters, advertising, slogan, advertising slogans, article, companies, magic, haiku, musicComment
YouTube Video Product annotation company SUBBLIME launches

The new category of media that seems to be developing through the launch of companies like Subblime is in the creation of a new media mogul called “influencers.”

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Others, VideoDive180youtube, youtube video, video, subblime, media, launch, pandodaily, startup, oprah, los angeles, brand value, brand, branding, branding and messaging, videos, strategy, ecommerce, digital, adam winnick, commerce, advertising, mailing list, cpm, cpa, subblime.com, pinterest, celebrities, mitch lowe, quarterly, whatsupelle.com, muckerlab, great oaks venture capital, legal zoom, legalzoom, shoedazzle, brian lee, stubhub, spreecast, jeff fluhr, merch, communities, engagementComment
DirecTV Hits it all with “F.O.Y.P.” Viral Video Campaign

DirecTV kicked off their 2013 Sunday Ticket Package with a viral video worthy of SNL’s “Lonely Island Alumni” viral video team. And they used the NFL de facto royal family, QB Superstar Brothers Peyton and Eli Manning, as well as their father, former NFL QB great Archie, in their Rap Video “Footballin’” spot.

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VideoDive180directv, foyp, viral video, viral, video, viral campaign, video campaign, football, footballin', advertising, nfl, business, 2013 sunday ticket package, snl, lonely island alumni, royal family, quarterback, superstar, peyton manning, peyton, eli manning, eli, manning, nfl qb, archie manning, rap video, step brothers, will ferrel, john riley, comedy, phone, calling, manning brothers, brand message, brandComment
The Wearable Movie by Coca-Cola

If there’s one company that has been doing brilliant, clever and fun advertising as of late, that would be Coca-Cola. We had the pleasure to work for them on smaller projects before. They are the kind who open their minds to exploring something extra-ordinary. Out of the box, something worth doing – not just for the sake of being different.

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VideoDive180the wearable movie, coca-cola, coca cola, company, advertising, fun, clever, out of the box, emotions, creative, campaign, advertising campaign, smiles, spreading smiles, happiness across the world, happiness, message, printing, t-shirts, commercial, photos, frames, movieComment
BT Capital, Social Media and the Asian Markets

In their recent joint interview on Charlie Rose, both men seemed to have a key eye on how much of a demand there is for content that is not necessarily exclusive to either East or West. It seems we are on a cusp of a real change in terms of how content is made and distributed. In China there is a need for further expansion into Social Media for both Western Media Companies, as well as the Chinese themselves.

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Social MediaDive180bt capital, chinese, bruno wu, thomas middelhoff, social media, chinese social media, e-commerce, ecommerce, charlie rose, content, western media companies, Chinese, government, corporate leaders, China, Alibaba Group, Alibaba, internet, business, retail, marketplace, billion in sales, sales, ebay, amazon, silicon valley commerce, Silicon Valley, Envisage Agency, Envisage, CEO, southeast asia, coding, programmers, advertising, asian roots, platforms, interaction, marketComment