Posts tagged nokia

iPhone 5S vs iPhone 5C, and our Short Wrap Up Review

We have seen how the public went nuts over the new iPhone 5S/5C, lining up, even asking and paying homeless people to hold a spot in line for them – all these despite Nokia’s bashing of Apple on Twitter. Well, Nokia will realize now that Apple continues to rack market sales with the new iPhone 5S/5C. And what about them?

Technology, MobileDive180September 24, 2013iphone, iphone 5s, iphone 5c, public, homeless people, nokia, apple, twitter, market, market sales, gold model, gold, pancakes, 5s, smartphone, silver, white, gold-champagne, classy, bling, pass codes, codes, fingerprint sensor, home button, home, technology, unlocking your phone, making purchases, itunes, payments, mobile, 64 bit chip, chip, mobile phone, scrolling, menus, games, a7 processor, m7, movement, moment, life of battery, battery, tracker, fitbit, nike fuelband, nike, fuelband, fuel band, iwatch, camera, megapixel, camera phone, quality, photos, sharp, pano, panoramic mode, square mode, instagram, flash, colored flash, burst mode, slo-mo, video, steve jobs, geek, average joe, old, young, fun, plastic, reflective plastic, stylish, easy-to-use, easy to use, functional, affordable, green, colors, blye, blue, yellow, pink, cheap, lacquer, apple store, sales, retina display, clear, a6 chip, 8 megapixel, slate, fingerprint, fingerprint scanner, touch id, unlocks the phone, dual-flash, LED camera, LED, standby, facetime HD, facetime, LTE, wi-fi, dual-band wifi, bluetoothComment

Want to re-brand as subversive? Irreverent… Bring me Iron Man!

You can tell from the video clip that Taiwanese smartphone manufacturer HTC, has given a lot of thought to re-branding. It is not just their big money commitment to movie star Robert Downey Jr. to help them bring greater brand awareness in a very crowded market here in the United States. But really look at the clip. Even in its short form, it is clear HTC is tipping its hand at a long and lengthy re-branding campaign based around the two values, subversive and irreverent. They even start by mocking their own name!

VideoDive180August 15, 2013re-brand, rebrand, iron man, video, taiwanese, smartphone, HTC, robert downey jr., market, united states, campaign, values, blackberry, apple, nokia, samsung, android, ad, computers, televisions, customer, manufacturer, product, usersComment