Posts tagged market
Mobile Trends: Color Expansion, Color Explosion

Mobile has broken out of it’s monochromatic age, with companies like Samsung and Apple now aggressively using color both in their casing, and in their interfaces to help expand their identity in the competitive mobile market.

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iPhone 5S vs iPhone 5C, and our Short Wrap Up Review

We have seen how the public went nuts over the new iPhone 5S/5C, lining up, even asking and paying homeless people to hold a spot in line for them – all these despite Nokia’s bashing of Apple on Twitter. Well, Nokia will realize now that Apple continues to rack market sales with the new iPhone 5S/5C. And what about them?

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Alibaba invests in ShopRunner: Is this competition for Amazon Prime?

Former Yahoo CEO and now head of ShopRunner looks to be making his second deal with Chinese mega company Alibaba who with a reported 70 Million Dollar investment, for a minority stake in the company.

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StudioVox on Blogging

Recently launched platform for Creative Professionals, StudioVox does a good job of updating the value system principals of why brands of all kinds should be blogging.

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Want to re-brand as subversive? Irreverent… Bring me Iron Man!

You can tell from the video clip that Taiwanese smartphone manufacturer HTC, has given a lot of thought to re-branding. It is not just their big money commitment to movie star Robert Downey Jr. to help them bring greater brand awareness in a very crowded market here in the United States. But really look at the clip. Even in its short form, it is clear HTC is tipping its hand at a long and lengthy re-branding campaign based around the two values,  subversive and irreverent. They even start by mocking their own name!

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BT Capital, Social Media and the Asian Markets

In their recent joint interview on Charlie Rose, both men seemed to have a key eye on how much of a demand there is for content that is not necessarily exclusive to either East or West. It seems we are on a cusp of a real change in terms of how content is made and distributed. In China there is a need for further expansion into Social Media for both Western Media Companies, as well as the Chinese themselves.

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