Cosmetic Giant L’Oreal has put its digital media account in play, which is currently at Moxie.

The reason given for this very public enticement to other agencies is that L’Oreal is looking to see if they can get greater ROI on their rising digital spending.

Fueling Your Brand Through Blogging

Here at Envisage Agency, we believe that blogging is a key to creating the necessary energy for your brand to stay alive and be “active.” The story from TwelveSkip does an excellent job on listing some of the key benefits of the process.

BT Capital, Social Media and the Asian Markets

In their recent joint interview on Charlie Rose, both men seemed to have a key eye on how much of a demand there is for content that is not necessarily exclusive to either East or West. It seems we are on a cusp of a real change in terms of how content is made and distributed. In China there is a need for further expansion into Social Media for both Western Media Companies, as well as the Chinese themselves.

Because Less Is More…

Let us quote Antoine de Saint-Exupery who said “You know you have reached perfection of design not when you have nothing more to add, but when you have nothing more to take away.” – a minimalist mindset. Surprisingly, a lot of agencies or designers out there still struggle with this idea.