Adobe Made Marketing Fun
For those of you who missed this event, Adobe Creative Days World Tour was celebrated from May 20 to June 20, having fourteen series of events across Europe, Middle East and Africa (EMEA) to celebrate creativity.
We have to say that their bus stop street stunt was the most fun and creative that I have seen in a while. Passengers waiting for the bus were photographed then photoshopped in real-time, all the while displaying the images on a digital AdShel by the bus stop. Some freaked out, some got entertained, some got embarrassed. VERY CLEVER AND FUN, and something that these people will talk about amongst their friends and family.
Gotta love it when brands find ways to make marketing fun and memorable!
Now that made the waiting worthwhile.