Cheerios makes a connection in less than 30 seconds

Look at the value association and sense of connection Cheerios draws in 30 seconds. Something as common as breakfast cereal, Cheerios would need a real hook in order to get you to look at them in a whole new way. Their new spot currently playing does this in a powerful, simple, and direct way.

Video, branding and messagingDive180August 18, 2013cheerios, breakfast cereal, cereal, family, breakfast, the lion king, circle of life, love, spelling, branding, brilliant, simple, branding and messaging, emotionalComment

Adobe Made Marketing Fun

For those of you who missed this event, Adobe Creative Days World Tour was celebrated from May 20 to June 20, having fourteen series of events across Europe, Middle East and Africa (EMEA) to celebrate creativity.

VideoDive180August 11, 2013adobe, marketing, adobe creative days world tour, adobe creative, europe, middle east, africa, emea, celebrate, creativity, photographed, photoshop, photoshopped, digital ad, digital, adshel, bus stop, bus, clever, fun, friends, family, people, eventComment