StudioVox on Blogging

Recently launched platform for Creative Professionals, StudioVox does a good job of updating the value system principals of why brands of all kinds should be blogging.

To get one’s voice, one’s POV out there in today’s climate is a must for anyone trying to build an identity and in turn, a reputation.

Depending upon the needs for your brand – to establish in the market place, blogging might become something that is an invitation for others to explore what you have to offer.

It is worth considering the key question – what do you have to say? And then looking at blogging as the first avenue in which to establish that statement. The essence of your brand messaging then has a chance to start it’s process of growth, as it establishes itself with your target audience.

Or as Sports Media personality Jim Rome says so perfectly, “Have a take. Try not to suck.”

Here’s from StudioVox:

Why Blogging is Key for Creatives

Blogging is an incredibly powerful and easy way to connect with people. Many of the sites you typically visit are in one-way or another considered a blog. They’re sites that share information, entertain, give advice or educate.

So the questions you’re probably asking yourself are…Why should I blog? And what should I say? Good questions.

On StudioVox, every Creative Portfolio, Company Portfolio and Agency Portfolio comes with its own “built in blog” – no set-up, no fees, no headache, no barriers, no reason not to jump in and start blogging.

The answer to why you should blog is because you have something important to say. We envision you connecting with like-minded people, uniting creative expression, generating new ideas and conversations and ultimately growing your success.

Which brings us to the key reason most people blog….

Blogging, in all of its forms, is an important, beautiful and potentially creative part of the “marketing” mix. It’s the easiest way to touch thousands of people whom you’ve never seen or met before.

Some creative people consider “marketing” a dirty word. It sounds too “salesy”, conjuring up visions of used car salesmen in baby-blue polyester leisure suits. So instead of marketing or sales…let’s call it promotion, exposure, connection, growing your audience, making fans, getting your work seen, or celebrating you.

Call it whatever you want. Bottom-line – If you want to get more “exposure” for your work, you have to find ways of creating that exposure and unless you’re independently wealthy and can buy a super bowl ad, blogging is a great way (probably the best way) to get your work, your vision, your passion out into the world to create a new and real audience.

Here are some of the other top reasons you should blog:

To Help People

One of the most powerful ways to connect with people is to help them solve a problem. Many blogs are written to help people who may be going through similar experiences that the blogger has experienced. As a creative with a wealth of experience in your field, passing along some your knowledge is invaluable to others. If you help people navigate the obstacles that you’ve encountered, you’ll develop true fans.

To Establish Yourself as an Expert

If you know a lot about something, let the world know you’re an expert. Blogging can help legitimize your expertise and expand your online presence in a particular niche.

To Express Your Thoughts and Opinions

You have something to say about your art form, your creative process or the challenges of your creative business. Your blog provides a place to say it and be heard.

To Connect with People who Share your Interests

Blogging brings like-minded people together. Starting a blog can help you find those people to share your opinions and generate new ideas on given topic.

To Make a Difference

Boggling is a powerful way to unite people around a cause or issue you feel passionate about. Do you feel passionate about the current budget cuts to arts programs in schools or the reduction of arts programs in your community? Think others feel the same way? Could be a great focus for a blog.

To Make Money

Most bloggers don’t make a lot of money blogging directly, but the potential does exist to generate revenue from your blog with hard work, commitment and creativity. Of course, there are many bloggers who do bring in big bucks…. We hope that’s you. However if you’re not bringing in cold hard cash directly from your blog, know that the exposure you’re creating for your voice, your purpose and your work is priceless.

We look forward to reading your first post!