Cheerios makes a connection in less than 30 seconds

Look at the value association and sense of connection Cheerios draws in 30 seconds. Something as common as breakfast cereal, Cheerios would need a real hook in order to get you to look at them in a whole new way. Their new spot currently playing does this in a powerful, simple, and direct way.

Video, branding and messagingDive180August 18, 2013cheerios, breakfast cereal, cereal, family, breakfast, the lion king, circle of life, love, spelling, branding, brilliant, simple, branding and messaging, emotionalComment