Look at the value association and sense of connection Cheerios draws in 30 seconds. Something as common as breakfast cereal, Cheerios would need a real hook in order to get you to look at them in a whole new way. Their new spot currently playing does this in a powerful, simple, and direct way.
Read MoreLet us quote Antoine de Saint-Exupery who said “You know you have reached perfection of design not when you have nothing more to add, but when you have nothing more to take away.” – a minimalist mindset. Surprisingly, a lot of agencies or designers out there still struggle with this idea.
Read More