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Repacking Wild as Elegant

Some interesting reflections here on the new Jose Cuervo ad currently playing that features actor Kiefer Sutherland.

Video, branding and messagingDive180August 15, 2013elegant, wild, repacking, jose cuervo, kiefer sutherland, david fincher, mcCann, liquor company, idea, tequila, message, brand, branding and messaging, branding, messaging, sutherland, kiefer, cuervo, liquor brand, playful, engaging, watching, ad, video, video adComment