Sony just recently released this amazing video ad campaign. I am sure a lot of you will or loves it. At least here at Envisage team we do! Here’s an important information about this ad – none of it was created artificially with computer, no graphic manipulation whatsoever.
Read MoreWe’ll make this blog post pretty short, we promise! After all, there’s not much to say here. No introduction needed. It’s as simple: Lights off, Action!
Read MoreYou can tell from the video clip that Taiwanese smartphone manufacturer HTC, has given a lot of thought to re-branding. It is not just their big money commitment to movie star Robert Downey Jr. to help them bring greater brand awareness in a very crowded market here in the United States. But really look at the clip. Even in its short form, it is clear HTC is tipping its hand at a long and lengthy re-branding campaign based around the two values, subversive and irreverent. They even start by mocking their own name!
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