If you haven’t seen it yet, here’s an informative, and well, quite funny world map that shows what each country leads the world in. The map shows that the United States leads in Nobel laureates and people getting killed by lawnmowers.

OthersDive180October 20, 2013country, world, informative, funny, world map, map, united states, nobel, nobel laureates, lawnmowers, japan, robots, philippines, social media, zoomComment

Want to re-brand as subversive? Irreverent… Bring me Iron Man!

You can tell from the video clip that Taiwanese smartphone manufacturer HTC, has given a lot of thought to re-branding. It is not just their big money commitment to movie star Robert Downey Jr. to help them bring greater brand awareness in a very crowded market here in the United States. But really look at the clip. Even in its short form, it is clear HTC is tipping its hand at a long and lengthy re-branding campaign based around the two values, subversive and irreverent. They even start by mocking their own name!

VideoDive180August 15, 2013re-brand, rebrand, iron man, video, taiwanese, smartphone, HTC, robert downey jr., market, united states, campaign, values, blackberry, apple, nokia, samsung, android, ad, computers, televisions, customer, manufacturer, product, usersComment