Want to re-brand as subversive? Irreverent… Bring me Iron Man!

You can tell from the video clip that Taiwanese smartphone manufacturer HTC, has given a lot of thought to re-branding. It is not just their big money commitment to movie star Robert Downey Jr. to help them bring greater brand awareness in a very crowded market here in the United States. But really look at the clip. Even in its short form, it is clear HTC is tipping its hand at a long and lengthy re-branding campaign based around the two values, subversive and irreverent. They even start by mocking their own name!

VideoDive180August 15, 2013re-brand, rebrand, iron man, video, taiwanese, smartphone, HTC, robert downey jr., market, united states, campaign, values, blackberry, apple, nokia, samsung, android, ad, computers, televisions, customer, manufacturer, product, usersComment