Posts tagged campaign
Sony’s Impressive Detail: Petals Explosion

Sony just recently released this amazing video ad campaign. I am sure a lot of you will or loves it. At least here at Envisage team we do! Here’s an important information about this ad – none of it was created artificially with computer, no graphic manipulation whatsoever.

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When A Tag Line Continues To Be Iconic

‘Just do it.” No other brand has created a greater rise in visibility and brand awareness than Nike has since it started using this phrase in 1988.

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Video, branding and messagingDive180tag line, tagline, iconic, just do it, nike, brand, brand awareness, wieden + kennedy, amsterdam, turkey, viral, campaign, viral campaign, athletes, birsel vardali, naz aydemir, didier drogba, movement, brand posters, posters, advertising, slogan, advertising slogans, article, companies, magic, haiku, musicComment
Want to re-brand as subversive? Irreverent… Bring me Iron Man!

You can tell from the video clip that Taiwanese smartphone manufacturer HTC, has given a lot of thought to re-branding. It is not just their big money commitment to movie star Robert Downey Jr. to help them bring greater brand awareness in a very crowded market here in the United States. But really look at the clip. Even in its short form, it is clear HTC is tipping its hand at a long and lengthy re-branding campaign based around the two values,  subversive and irreverent. They even start by mocking their own name!

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VideoDive180re-brand, rebrand, iron man, video, taiwanese, smartphone, HTC, robert downey jr., market, united states, campaign, values, blackberry, apple, nokia, samsung, android, ad, computers, televisions, customer, manufacturer, product, usersComment
The Wearable Movie by Coca-Cola

If there’s one company that has been doing brilliant, clever and fun advertising as of late, that would be Coca-Cola. We had the pleasure to work for them on smaller projects before. They are the kind who open their minds to exploring something extra-ordinary. Out of the box, something worth doing – not just for the sake of being different.

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VideoDive180the wearable movie, coca-cola, coca cola, company, advertising, fun, clever, out of the box, emotions, creative, campaign, advertising campaign, smiles, spreading smiles, happiness across the world, happiness, message, printing, t-shirts, commercial, photos, frames, movieComment