For those of you who have been working and missed all the announcements today, I’m sure you have all been caught up on all the the good reads online already. As you know, Apple emphasized on their OS update and unveiling the new iPad Air.
Read MoreMobile has broken out of it’s monochromatic age, with companies like Samsung and Apple now aggressively using color both in their casing, and in their interfaces to help expand their identity in the competitive mobile market.
Read MoreWe have seen how the public went nuts over the new iPhone 5S/5C, lining up, even asking and paying homeless people to hold a spot in line for them – all these despite Nokia’s bashing of Apple on Twitter. Well, Nokia will realize now that Apple continues to rack market sales with the new iPhone 5S/5C. And what about them?
Read MoreYou can tell from the video clip that Taiwanese smartphone manufacturer HTC, has given a lot of thought to re-branding. It is not just their big money commitment to movie star Robert Downey Jr. to help them bring greater brand awareness in a very crowded market here in the United States. But really look at the clip. Even in its short form, it is clear HTC is tipping its hand at a long and lengthy re-branding campaign based around the two values, subversive and irreverent. They even start by mocking their own name!
Read MoreLet us quote Antoine de Saint-Exupery who said “You know you have reached perfection of design not when you have nothing more to add, but when you have nothing more to take away.” – a minimalist mindset. Surprisingly, a lot of agencies or designers out there still struggle with this idea.
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