New Global Shopping Trends Create New Valued Commodity – INTERACTION
The worldwide recession has promoted a new, global shift in consumer spending according to Nielsen.
As the world’s economies begin to get back on their feet, the shopping habits of consumers has taken on an interesting, and somewhat key vital shift in behavior, one that when understood, could prove to alter how companies provide customer service in the future.
It boils down to a key principle, while consumer spending is on the rise globally, fewer shopping trips are occurring.
“The implications of the global shift are clear: consumers are looking to spend, but retailers have fewer opportunities to interact with them. Consumers are planning, demanding and above all, connected. Retailers need to capture consumers where they are because they’re going to be seeing them less often than they have before.” This information is not only key to companies understanding what it is at stake for them in this new consumer paradigm, but just how vital it is that they grasp the power of “interaction” as a defining value in the future fortunes of their brand.
While there is no denying that great progress in technology is linking e-commerce to the rest of the world, it is hard to imagine that e-commerce will not continue to greatly alter the lifestyle and shopping habits of the global economy. Therefore, these precious opportunities for “interaction” are going to become of such high value in the market, companies will have to spend more energy and resources as to how they can increase the human factor of these ‘interactions’ to promote brand awareness and loyalty.
What is your “interaction” strategy going forward? And is it enough to survive this shift?
Clearly this opportunity creates the demand for a whole new way of thinking about just how valuable, and how strategically important, “interaction” is to brand success.