Posts tagged global
New Global Shopping Trends Create New Valued Commodity – INTERACTION

The worldwide recession has promoted a new, global shift in consumer spending according to Nielsen.

As the world’s economies begin to get back on their feet, the shopping habits of consumers has taken on an interesting, and somewhat key vital shift in behavior, one that when understood, could prove to alter how companies provide customer service in the future.

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Marketing, E-commerceDive180global, shopping, global shopping, shopping trends, trends, interaction, worldwide, recession, nielsen, economies, consumers, behavior, companies, consumer spending, spending, global shift, retailers, interact, brand, technology, e-commerce, lifestyle, global economy, economy, brand awareness, loyalty, strategyComment
L’Oreal Puts Digital Media in Play

Cosmetic Giant L’Oreal has put its digital media account in play, which is currently at Moxie.

The reason given for this very public enticement to other agencies is that L’Oreal is looking to see if they can get greater ROI on their rising digital spending.

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branding and messaging, Marketing, SEO, Social Media, E-commerce, BloggingDive180l'oreal, loreal, digital media, digital, cosmetic, moxie, ROI, digital spending, spending, envisage, envisage agency, companies, engagement, brand awareness, brand, brand loyalty, loyalty, adage, jack neff, beauty, beauty giant, publicis groupe, marc speichert, omnicom, engauge, zenith, million, billion, internet, kantar media, video, search, social media, social, marketing, content, content marketing, cmo, procter and gamble, tv, print, advertising age datacenter, advertising, advertisers, review, media, partnership, blogger, michelle phan, e-commerce, new york, brazil, mexico, canada, frederic roze, global marketer, marc menesguen, consumer, globalComment