Posts tagged e-commerce
New Global Shopping Trends Create New Valued Commodity – INTERACTION

The worldwide recession has promoted a new, global shift in consumer spending according to Nielsen.

As the world’s economies begin to get back on their feet, the shopping habits of consumers has taken on an interesting, and somewhat key vital shift in behavior, one that when understood, could prove to alter how companies provide customer service in the future.

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Marketing, E-commerceDive180global, shopping, global shopping, shopping trends, trends, interaction, worldwide, recession, nielsen, economies, consumers, behavior, companies, consumer spending, spending, global shift, retailers, interact, brand, technology, e-commerce, lifestyle, global economy, economy, brand awareness, loyalty, strategyComment
L’Oreal Puts Digital Media in Play

Cosmetic Giant L’Oreal has put its digital media account in play, which is currently at Moxie.

The reason given for this very public enticement to other agencies is that L’Oreal is looking to see if they can get greater ROI on their rising digital spending.

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branding and messaging, Marketing, SEO, Social Media, E-commerce, BloggingDive180l'oreal, loreal, digital media, digital, cosmetic, moxie, ROI, digital spending, spending, envisage, envisage agency, companies, engagement, brand awareness, brand, brand loyalty, loyalty, adage, jack neff, beauty, beauty giant, publicis groupe, marc speichert, omnicom, engauge, zenith, million, billion, internet, kantar media, video, search, social media, social, marketing, content, content marketing, cmo, procter and gamble, tv, print, advertising age datacenter, advertising, advertisers, review, media, partnership, blogger, michelle phan, e-commerce, new york, brazil, mexico, canada, frederic roze, global marketer, marc menesguen, consumer, globalComment
BT Capital, Social Media and the Asian Markets

In their recent joint interview on Charlie Rose, both men seemed to have a key eye on how much of a demand there is for content that is not necessarily exclusive to either East or West. It seems we are on a cusp of a real change in terms of how content is made and distributed. In China there is a need for further expansion into Social Media for both Western Media Companies, as well as the Chinese themselves.

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Social MediaDive180bt capital, chinese, bruno wu, thomas middelhoff, social media, chinese social media, e-commerce, ecommerce, charlie rose, content, western media companies, Chinese, government, corporate leaders, China, Alibaba Group, Alibaba, internet, business, retail, marketplace, billion in sales, sales, ebay, amazon, silicon valley commerce, Silicon Valley, Envisage Agency, Envisage, CEO, southeast asia, coding, programmers, advertising, asian roots, platforms, interaction, marketComment