Posts tagged tv
You Can Be Interactive On Print Too

Being creative knows no boundaries. Whether it’s the web or on tv, it all boils down to coming up with that brilliant idea. But what about a brilliant idea if it lacks execution? Sure, anybody can come up with the most brilliant idea on Earth, but if it does not get executed well, there won’t be any interaction from your customers.

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CreativeDive180print, interactive, creative, web, tv, idea, brilliant idea, customers, interaction, potential customers, engagement, online, print media, pop-up window, window, pop-up, promotional ad, mcmillan, promo, old-school, old school, messageComment
L’Oreal Puts Digital Media in Play

Cosmetic Giant L’Oreal has put its digital media account in play, which is currently at Moxie.

The reason given for this very public enticement to other agencies is that L’Oreal is looking to see if they can get greater ROI on their rising digital spending.

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branding and messaging, Marketing, SEO, Social Media, E-commerce, BloggingDive180l'oreal, loreal, digital media, digital, cosmetic, moxie, ROI, digital spending, spending, envisage, envisage agency, companies, engagement, brand awareness, brand, brand loyalty, loyalty, adage, jack neff, beauty, beauty giant, publicis groupe, marc speichert, omnicom, engauge, zenith, million, billion, internet, kantar media, video, search, social media, social, marketing, content, content marketing, cmo, procter and gamble, tv, print, advertising age datacenter, advertising, advertisers, review, media, partnership, blogger, michelle phan, e-commerce, new york, brazil, mexico, canada, frederic roze, global marketer, marc menesguen, consumer, globalComment