Being creative knows no boundaries. Whether it’s the web or on tv, it all boils down to coming up with that brilliant idea. But what about a brilliant idea if it lacks execution? Sure, anybody can come up with the most brilliant idea on Earth, but if it does not get executed well, there won’t be any interaction from your customers.
Read MoreCosmetic Giant L’Oreal has put its digital media account in play, which is currently at Moxie.
The reason given for this very public enticement to other agencies is that L’Oreal is looking to see if they can get greater ROI on their rising digital spending.
Read MoreWe’ll make this blog post pretty short, we promise! After all, there’s not much to say here. No introduction needed. It’s as simple: Lights off, Action!
Read MoreVolkswagen’s Beetle Cabriolet print ad in Italy gets it all right. Funny how a line blurred line can make you think?
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