YouTube Video Product annotation company SUBBLIME launches

The new category of media that seems to be developing through the launch of companies like Subblime is in the creation of a new media mogul called “influencers.”

Read More
Others, VideoDive180youtube, youtube video, video, subblime, media, launch, pandodaily, startup, oprah, los angeles, brand value, brand, branding, branding and messaging, videos, strategy, ecommerce, digital, adam winnick, commerce, advertising, mailing list, cpm, cpa, subblime.com, pinterest, celebrities, mitch lowe, quarterly, whatsupelle.com, muckerlab, great oaks venture capital, legal zoom, legalzoom, shoedazzle, brian lee, stubhub, spreecast, jeff fluhr, merch, communities, engagementComment
Brand Spin- Oreo Takes You Back to Childhood

The sheer delight and zany fun of this Oreo tv spot brings back the spirit of the Oreo cookie with full enthusiasm. Not only is the spot memorable, but it is very entertaining as well as somewhat nostalgic, for it’s tone and execution of the “imaginary” Oreo agreement, is something that most people can relate to from childhood.

Read More
Video, branding and messagingDive180brand, childhood, oreo, oreo tv spot, tv spot, video, oreo cookie, cookie, brand messaging, branding and messaging, video adComment
StudioVox on Blogging

Recently launched platform for Creative Professionals, StudioVox does a good job of updating the value system principals of why brands of all kinds should be blogging.

Read More
Blogging, branding and messaging, OthersDive180studiovox, blogging, creative professionals, blog, identity, brand, market place, market, marketplace, sports media, jim rome, creatives, powerful, connect, social media, social, social network, portfolio, creative portfolio, agency portfolio, share, interestsComment
Cheap-Chic: Target Embraces the Capsule Collection

Fashion designer Phillip Lim unveiled to the press the Capsule Collection he has designed for Target. By all accounts, there might be a major win here for both the designer and the retail giant.

Read More
branding and messaging, MarketingDive180cheap, chic, target, capsule collection, collection, fashion designer, fashion, phillip lim, capsule, designer, retail giant, retail, brand awareness, sales, best-selling, retail sales, brand, engagement, customer, shopper, clothing, misty white sidell, new york observer, style editors, garment district studio, launch event, launch, lucky magazine, lucky, elana fishman, floral, dress, cocktail dresses, trench coats, sweater, comic print sweater, print sweaterComment
Cheerios makes a connection in less than 30 seconds

Look at the value association and sense of connection Cheerios draws in 30 seconds. Something as common as breakfast cereal, Cheerios would need a real hook in order to get you to look at them in a whole new way. Their new spot currently playing does this in a powerful, simple, and direct way.

Read More
Video, branding and messagingDive180cheerios, breakfast cereal, cereal, family, breakfast, the lion king, circle of life, love, spelling, branding, brilliant, simple, branding and messaging, emotionalComment