Grand Theft Auto V: “Way Beyond Anything We’ve Done Before”

When the new Grand Theft Auto V is released on September 17, it is poised to blow previous incarnations of the game, and the expectations of the retail video gaming market, far out of the water.

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Brands We Love: Jawbone, Part I – Movin’ UP

Jawbone did a great initial product launch with their wireless ear buds, which are now considered the best on the cell phone market. And they deepened their brand impression with the Jambox which is a superior wireless speaker – that too has risen to the top of the product option list in that category.

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Icons Alone Lack Marketing Execution

It is definitely a good thing to let people know you are on Facebook, Twitter, Pinterest or LinkedIn. I’d say it is a MUST – and if you are not yet caught up in the social media world, you should be. But lately, I have been frustrated to see that A LOT of companies out there are doing something wrong on their printed materials.

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Want to re-brand as subversive? Irreverent… Bring me Iron Man!

You can tell from the video clip that Taiwanese smartphone manufacturer HTC, has given a lot of thought to re-branding. It is not just their big money commitment to movie star Robert Downey Jr. to help them bring greater brand awareness in a very crowded market here in the United States. But really look at the clip. Even in its short form, it is clear HTC is tipping its hand at a long and lengthy re-branding campaign based around the two values,  subversive and irreverent. They even start by mocking their own name!

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