“Canadian Rules” in Molson Passport Spot… Blah

Molson Golden, the well known Canadian Beer tries to frame a specialized “Beer Fridge” to make its beer iconic worldwide in this new spot.

VideoDive180August 19, 2013canadian rules, molson passport, molson golden, canadian beer, beer, beer fridge, ads, video ad, humor, canadian, passport, canadian passport, brand, brand message, brand messaging, ad, videoComment

Cheerios makes a connection in less than 30 seconds

Look at the value association and sense of connection Cheerios draws in 30 seconds. Something as common as breakfast cereal, Cheerios would need a real hook in order to get you to look at them in a whole new way. Their new spot currently playing does this in a powerful, simple, and direct way.

Video, branding and messagingDive180August 18, 2013cheerios, breakfast cereal, cereal, family, breakfast, the lion king, circle of life, love, spelling, branding, brilliant, simple, branding and messaging, emotionalComment

Want to re-brand as subversive? Irreverent… Bring me Iron Man!

You can tell from the video clip that Taiwanese smartphone manufacturer HTC, has given a lot of thought to re-branding. It is not just their big money commitment to movie star Robert Downey Jr. to help them bring greater brand awareness in a very crowded market here in the United States. But really look at the clip. Even in its short form, it is clear HTC is tipping its hand at a long and lengthy re-branding campaign based around the two values, subversive and irreverent. They even start by mocking their own name!

VideoDive180August 15, 2013re-brand, rebrand, iron man, video, taiwanese, smartphone, HTC, robert downey jr., market, united states, campaign, values, blackberry, apple, nokia, samsung, android, ad, computers, televisions, customer, manufacturer, product, usersComment

Repacking Wild as Elegant

Some interesting reflections here on the new Jose Cuervo ad currently playing that features actor Kiefer Sutherland.

Video, branding and messagingDive180August 15, 2013elegant, wild, repacking, jose cuervo, kiefer sutherland, david fincher, mcCann, liquor company, idea, tequila, message, brand, branding and messaging, branding, messaging, sutherland, kiefer, cuervo, liquor brand, playful, engaging, watching, ad, video, video adComment

DirecTV Hits it all with “F.O.Y.P.” Viral Video Campaign

DirecTV kicked off their 2013 Sunday Ticket Package with a viral video worthy of SNL’s “Lonely Island Alumni” viral video team. And they used the NFL de facto royal family, QB Superstar Brothers Peyton and Eli Manning, as well as their father, former NFL QB great Archie, in their Rap Video “Footballin’” spot.

The Wearable Movie by Coca-Cola

If there’s one company that has been doing brilliant, clever and fun advertising as of late, that would be Coca-Cola. We had the pleasure to work for them on smaller projects before. They are the kind who open their minds to exploring something extra-ordinary. Out of the box, something worth doing – not just for the sake of being different.